Simple Pricing for
Customer Simulations
Each credit simulates one persona in a test — so 10 credits runs a test across 10 different customer profiles. Credits never expire.
✓ First test includes 5 free personas — no credit card required.
Faster than user research
Get results in minutes, not weeks. No recruitment, no scheduling, no waiting rooms.
Cheaper than usability testing
Traditional user testing costs thousands of dollars per round. Simmerce starts at $60 for 30 credits.
Immediate, actionable insights
Know which segments convert, where shoppers drop off, and exactly why — before you ship.
“Traditional user testing costs thousands and takes weeks. Simmerce gives insights in minutes.”
Pay-As-You-Go Simulations
Buy only what you need. No subscription required.
1 credit per persona · $2.00 each
1 credit per persona · $2.00 each
1 credit per persona · $2.00 each
1 credit per persona · $2.00 each
1 credit = 1 persona simulated·Credits never expire·Results in under 2 minutes
Top Up Your Credits
Each credit simulates one persona. Credits roll over and never expire — use them across any test type.
Secure checkout via Stripe · No subscription commitment
Monthly Plans
Monthly plans are coming soon. Use pay-as-you-go credits in the meantime.
Starter
30 credits refreshed every month
- ✓30 credits/month
- ✓Persona library
- ✓Test history
- ✓Insights dashboard
Notify me when available
Growth
120 credits refreshed every month
- ✓120 credits/month
- ✓Advanced persona customization
- ✓Batch simulations
- ✓Test comparison
Notify me when available
Pro
500 credits refreshed every month
- ✓500 credits/month
- ✓Unlimited persona creation
- ✓Team collaboration
- ✓Advanced analytics
Notify me when available
All plans include the full persona library · Secure billing via Stripe
Compare Plans
Everything included in every plan, more as you grow.
| Feature | Starter | GrowthPopular | Pro |
|---|---|---|---|
| Monthly credits | 30 | 120 | 500 |
| Persona library | ✓ | ✓ | ✓ |
| Custom personas | — | ✓ | ✓ |
| Batch simulations | — | ✓ | ✓ |
| Test comparison | — | ✓ | ✓ |
| Team collaboration | — | — | ✓ |
| Advanced insights | — | — | ✓ |
Frequently Asked Questions
Everything you need to know before running your first simulation.
What are synthetic customers?↓
Synthetic customers are AI-generated personas that simulate real buyer behaviour based on demographics, psychology, and e-commerce shopping patterns. Each persona has unique price sensitivity, brand loyalty, research habits, and conversion tendencies — so simulations reflect the diversity of a real customer base.
Are simulations realistic?↓
Simulations are calibrated on real e-commerce behavioural data and scored across conversion likelihood, drop-off points, and reasoning. They provide strong directional signal — the same kind teams use to prioritise A/B test hypotheses and UX changes — without the time and cost of recruiting real participants.
Can this replace A/B testing?↓
Simmerce complements A/B testing rather than replacing it. Use simulations to identify which ideas are worth testing before you commit live traffic. You'll ship better hypotheses, run fewer failed experiments, and move faster.
How long do simulations take?↓
Most simulations complete in under 2 minutes for up to 50 personas. Results are available immediately in your dashboard — no waiting for session recordings or survey responses.
Do credits expire?↓
No. Credits you purchase never expire and carry over indefinitely. Monthly plan credits reset at the start of each billing cycle, but pay-as-you-go credits are yours to use whenever you need them.
Still have questions? Email us at support@simmerce.ai
Ready to run your first simulation?
5 free credits included with every new account — no credit card required.